As Canada's largest, most diverse city, Toronto is home to many small businesses within a range of industries. If you're launching a start-up or new endeavour, the notion of getting noticed can be intimidating at best. Advertising on the Web is a great way to get the word out about your website and generate an audience and, in turn, customers. The following advertising techniques are invaluable online.
Local listings, such as Google's Places for Businesses and our very own Yabsta jurisdictional platform, are a simple, cost-effective way to promote small businesses. These resources allow you to advertise to potential customers in your neighbourhood, making it much more likely that you'll be found online. When creating your listing, add a wide range of information (think beyond address, telephone number and website), and optimize it with relevant keywords for an SEO boost. Get started today with a free listing on Yabsta Toronto.
Pay-Per-Click, or PPC, is a popular form of advertising that is most often done through major search engines like Bing and Google where you only pay the publisher when your ad is clicked. Audiences are targeted through relevant keywords; if you run a new burger joint, your ad will appear before users searching for, for example, “Toronto burger restaurants.” PPC is a great way to maintain your budget while advertising to a broad audience.
While not a traditional form of advertising, blogging is a great way to advertise your small business through the provision of useful, valuable content, which will help you to establish yourself as a new industry thought leader. Post regularly and spread the word – people will catch on. Business blogs let potential customers learn more about who you really are, establish trust and add indexable pages to your website, which makes for higher search rankings. Toronto is home to many style, food and lifestyle blogs – why not add yours to the mix?
When it comes to getting your small business noticed in Toronto, local listings, pay-per-click advertisements and fantastic blog content are 3 efficient methods. Advertising doesn't need to be expensive to have an impact, which is key for newcomers. Learn more about PPC and business blog promotion over at YaBlog.
Wednesday, 9th April 2014, 02:20pm.