Keeping up in Toronto's fast-paced digital world is tough. The online landscape of Canada's largest city is constantly shifting; as new trends emerge, the website you were excited for 2 years ago is suddenly no longer trendy. Just like valuable content and individuality are important, a well-designed, functional website is also key to holding your audience's attention. The following are 3 signs your website needs a makeover stat.
It's 2014, and the shift to mobile is all but complete. Nowadays, instead of being an option for small businesses, having a website that is accessible via smart phones, tablets and more is a necessity. According to Search Engine Journal, 25% of online searches are now being conducted on these devices. Customers who attempt to access your website from a smart phone and are unsuccessful may not come back. Expand your reach, generate (and keep) more customers with a mobile-friendly site.
Your website reflects your entire business: personality, branding, products, services and everything in between. Keeping it updated and in-tune with current styles and trends shows consumers that you're in the loop. If it looks like it was built during the heydey of Flash, a fresh new look is a great option for modernizing your web presence. Why not try bold colours, sliding panels, large imagery or circular icons?
Less Than Lively Navigation
We have nothing against basic navigation bars, but UX design has come a long way in recent years. Incorporating creative navigation is a simple way to give your website a boost, both in terms of appearance and user experience. Keep in mind that providing efficient functionality for users is still number 1. Check out these great examples from Creative Bloq for ideas.
If your website showcases yesterday's hot ideas, it's time for a makeover. A dynamic new appearance, outside-the-box navigation and mobile optimization are 3 great ways to get it back on track, so that you can continue doing what you do best: running your Toronto business.
Monday, 21st April 2014, 09:14pm.