Search Engine Optimization (SEO) is defined as the tactics, strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page (SERP). The definition alone can be daunting and some small business owners find themselves unaware of exactly what SEO is and how it can benefit them. The following are 3 reasons why you need SEO as part of your marketing plan.
It Puts You On The Map
It's hard to generate customers if no one knows you exist and SEO is one of the best ways to get your company found on the Web. Platforms for measuring your online visibility, such as the SERPs of large search engines like Google and Bing, puts you on the map. This contributes positively to traffic growth and lead generation – two very important factors in small business success!
Three Words: Return On Investment
A measurable ROI, or return on investment, is worth its weight in gold. Results don't happen overnight but, when they do, they're worth it. Showing up higher in the search engine results pages means that more users will see your business before the competition, leading to an increase in site visitors and conversions.
Authority is Awesome
When you do a Google search for a service you're in need of, say, “plumbing in Toronto,” which search results are you most likely to click on? Showing up in the first few pages of the results lends a sense of authority and credibility to your small business. Search Engine Watch states that the very first page of results gets 92% of all search traffic. You can't argue with the facts.