Colour Psychology and Your Website: A Quick Breakdown

by ChelseO 25th September 2014

You know you're partial to that shade, but do you know why? The study of colour as a determinant of human behaviour, or colour psychology, is a popular topic among digital designers today. Colour invokes strong emotions and plays a vital role in how we as humans perceive the world around us; and this extends to the Web. It influences the user's decision making process and, according to Web Page FX, over 84% of consumers cite colour as a key motivator in product purchases.


This quick breakdown of the moods and emotions associated with primary and secondary colours will help you choose the right shades to move your small business forward.

Red: strength, passion and aggression; stimulates and activates; use to highlight critical design elements

Blue: trustworthy and friendly; denotes security and confidence; ideal for corporate destinations

Yabsta Toronto Colour Psychology and Your Website: A Quick Breakdown

Green: stability, earthiness, eco-friendliness; calms and invigorates; perfect for environmental organizations

Yellow: warmth, happiness and optimism; stimulates and energizes; choose light shades for kid-focused companies or campaigns 

Purple: abundance, wealth and dignity; represents creativity and wisdom; the 'it' colour for luxury brands

Orange: vibrant, energetic and friendly; inviting and balanced; optimal for entertainment and the arts

Employing colour psychology in web design is a great way to convey your company accurately and up your website's conversion rates. 80% of consumers believe that colour increases brand recognition and choosing wisely is one way to stand out from the crowd.

Sources: Wix, Red Website Design, Social Media Week 

Image Creditstribal spirit 2 by Cherylcolor by Justin BelcherCC License

Posted by ChelseO
Thursday, 25th September 2014, 07:32pm.
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