You know you're partial to that shade, but do you know why? The study of colour as a determinant of human behaviour, or colour psychology, is a popular topic among digital designers today. Colour invokes strong emotions and plays a vital role in how we as humans perceive the world around us; and this extends to the Web. It influences the user's decision making process and, according to Web Page FX, over 84% of consumers cite colour as a key motivator in product purchases.
This quick breakdown of the moods and emotions associated with primary and secondary colours will help you choose the right shades to move your small business forward.
Red: strength, passion and aggression; stimulates and activates; use to highlight critical design elements
Blue: trustworthy and friendly; denotes security and confidence; ideal for corporate destinations