Instagram is one of the hottest social media platforms being used today and it's a great way to expose your Toronto business to a brand new market. A network that revolves around photo sharing, on-the-go use is easy via your mobile phone. If you're looking to create a company account, read on.
Forming new connections is a huge part of social media for business. Once you're on Instagram, begin building an audience by following other companies and individuals. Be sure to “like” and comment on their photos to encourage interaction and, if you gain a new follower, always follow back.
Make it known.
Promote your account by letting customers, friends and family know and adding links to your Instagram from your website and blog posts. Announce your foray into a new network on your current profiles, such as Facebook, Twitter and LinkedIn, and encourage your followers to take that step. If your business has a physical location you can also set up an eye-catching sign or poster with your @ handle front and centre.
Experiment with filters.
A much-loved feature of Instagram, filters allow you to change up the look and feel of your photographs at the touch (or tap!) of a button. Get experimental and see which ones alter the appearance of your snaps for the better - you might be surprised. Don't forget to balance it out with #NoFilter shots.
Share unique experiences.
Use Instagram to give your followers a unique look at what goes on behind the scenes of your business – your employees, products, services and more. Sharing experiences is a great way to boost your brand and foster a true connection with others in a digital age. Offer insight into how your company works and how your products and services improve the lives of others.
Are you active on Instagram? Let us know what works for your business on Facebook or in the comments and you might be featured in an upcoming Toronto blog post!